Whatcha doin'? process What are you doing? The key to sucess on any project, big or smallCreate a clear and attainable target through strategy, planning, and execution … strategy planning execution Business Goals Brand Attributes Stakeholder Insights Competative Landscape Customer Personas Customer Insights Pain Points & Needs Project Timeline User Workflows Vendor Vetting Mood Boards Content Creation Layout Options Content Organization Refine Layouts Design Options Final Builds Final Designs Materials Selection Refine Designs Publishing