New Seasons: Music App Launch
“Eat Local Music” is the launch name for bringing fresh, local music to the in-store experience for customers of New Seasons Markets. The in-store app allows store managers to customize music style and pace throughout different times of service. The platform can also be accessed remotely by shoppers via the new seasons mobile app to view–and even influence–store music playlists. The official launch release for the campaign included a live event with a robust line-up of local music talent.
Project work included:
Mobile application design. Desktop interface for in-store music application. Event planning, collateral and staging.